Spacebar (spacebar.th) is a Thai digital news platform that brands itself as "The new dimension of NEWS." It focuses on in-depth, data-driven journalism across politics, society, economy, and culture, with an innovative approach to storytelling and reader engagement.
The platform required a personalised content delivery system to align with its editorial mission and engage diverse reader segments. We implemented a solution that delivers personalised content based on user behaviour, location, and profile—helping readers discover the most relevant stories while supporting the outlet's growth and retention goals.
Built on Sitecore XP with a personalization module, the system allows the editorial team to manage content in one place while serving tailored experiences to different audiences. The result is a modern, scalable news platform that combines strong journalism with smart, data-informed content delivery.
Technology stack
- Sitecore XP
- Personalization Module
